EaseMyTrip.com Ventures in Bollywood with Its First Bollywood Film- Hemant Madhukar's "Mumbai 125 KM (3D)"

July, 2014, New Delhi

New Delhi, July 28, 2014: Mr. Nishant Pitti, the CEO & Co-founder of EaseMyTrip.com (one of the top five online travel portals in India) has lately signed a three-film deal with film maker Hemant Madhukar- the son of veteran film producer & director K. Baburao. Director-turned-producer Hemant Madhukar, "Light and Shadow Films" met Mr. Pitti at a Bollywood party and over some other meetings they get to know that their taste of films is similar. So, they decided to join hands to make films to entertain the audience with a different kind of genre, where travel will play a significant role in the story. The first film of this association is 3D horror-thriller "Mumbai 125 KM". EaseMyTrip is one of its co- producers. The Mumbai 125 KM (3D) film is expected to release on October 17, 2014. As a result of EaseMyTrip.com's consistent and viable efforts, we have getting various awards through the year of our existence. Some of the most important of them include, "Best Online Travel Company of the Year" by Business Leadership Awards in the year 2013, "Best Online Travel Agency" by India Travel Awards 2014 and the "Leisure & Travel eRetailer of the Year" by Industry Eminence Awards 2014 (in Association with IRA), which has been offered to the company, recently.

EaseMyTrip has always taken new initiatives in keeping a new approach towards travel and its extension. Therefore, it has taken a step forward in brand promotion by associating and becoming travel partners of over 13 Bollywood movies. This branding process has taken another elevation by Mr. Nishant Pitti, by signing a three-film production deal with director Hemant Madhukar. The entire shooting of the film "Mumbai 125 KM" is done using stereoscopic 3D cameras and the music is given by Mani Sharma which are the main highlights of the film. It is the first film in India to be shot with real 3D technology and Dolby's Atmos Sound system. 'Karanvir Bohra', 'Veena Malik', 'Joey Debroy', 'Vedita Pratap Singh' and 'Aparnaa Bajpai' are the starring in the film. Veena Malik is playing the role of major horror element in the film. Along with Hindi, the film is likely to be released in Tamil and Telugu.

While talking about this association, Hemant Madhukar says that they have bonded well as they realized that their take on movies is quite similar and wanted to make a specific kind of cinema to entertain their audiences. Mr. Nishant Pitti also seems thrilled about his association with Hemant Madhukar and said, "Hemant is a very talented film maker and we hope to present something fresh to our audience with this three-film deal. Our travel portal is known for its excellent travel services and now, we hope to outshine in the film production and make special space for ourselves in Bollywood as well."